The Product Pathway
Go from Idea to Business Plan and Prototype in 6 weeks
Hey there, aspiring Productpreneur!
Do you have a product idea that's waiting to get out into the world?
Have you thought about launching a product but you're not sure how to get started?
Have you always wanted to grow your own business that generates income repeatedly?
Launching your own product is one of the best ways to create residual income and live a life of freedom beyond the 9 to 5.
The Product Pathway can help you get started. In just 6 weeks, you can go from having a product idea (or no idea!) to a fully tested concept and solid business plan. Whether the product be in nutrition, printables, beauty, apparel or other, my proven process will help you.
What's your why?
Do you want to...
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Build a legacy and make a difference
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Bring a big idea to life
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Live a life of freedom and success
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Scratch the entrepreneurial itch you’ve always had
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Set an awesome example for your kids
Let me know if this sounds familiar...
- You've taken courses about launching but you haven't taken action
- You've thought about launching a product before but you're so overwhelmed with what's involved
- You've spent time researching your product idea or suppliers but you can't seem to get going
- You're spinning your wheels trying different things that are only costing you time and money
- You've launched something else and it didn't quite go as planned
Imagine how it would feel to...
Imagine you have your dream product business planned out and a winning product concept that you know people will buy. You can't wait to get it launched because you've figured out your suppliers and you've started on your prototype. You're so excited that you've registered your website url and applied for your trademarks. You just know this product is going to be a winner!
Here's what a few happy clients had to say
"It's like having a product therapist"
I think the best thing I did was work with Nicole because it was so overwhelming. I felt so lost and didn’t know what to do at all to start a product based business. I think I saved myself thousands and thousands of dollars of making mistakes to work with someone who can guide me throughout the journey. It was like having someone hold your hand and support you. It’s like having a product therapist. It was definitely the best decision. I would spend the money again just to have the guidance that came from it. It was very, very helpful.
"Helped simplify the process from the start"
My goal of joining the Product Pathway was to learn how to get started with executing an idea and seeing it through. Nicole and her course helped simplify the process from the start by walking me through the foundation of product development. In my opinion, this helped me avoid a ton of errors that would have occurred if I had gone about it by myself. I'd recommend the course to anyone looking to develop an existing idea or start from scratch with no prior experience in product development.
"I know it's saving me time and money in the long run"
I had a business idea and Nicole has been instrumental in bringing it into fruition. Her program is stopping me from making so many mistakes, so I know it’s saving me time and money in the long run. Nicole has been so supportive. She is helping me move forward all the time.
Here's a sneak peek of what's waiting for you inside
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1
WELCOME
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Welcome video
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2
Ideation: Ideate and Choose the best ideas to test
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We will brainstorm ideas and choose the top ideas to build out and test in concept testing
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Module 1 Video: Ideation - Ideate and choose the best ideas to test
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3
Build Concepts: Build Concepts based on the top ideas
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We will build 'concepts' (written descriptions and visuals) of our top ideas for testing.
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Module 2 Video: Build Concepts - Build concepts for testing based on the top ideas
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4
Test Concepts: Get feedback to determine and refine the winning concept
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We’ll test the top ideas as visual and written concepts to determine whether the consumer understands and is likely to buy the product.
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Module 3 Video: Test Concepts - Test concepts to determine the winning concept
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5
Choose Concept: Choose and refine your top concept
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We will refine the winning concept based on feedback to ensure that it's clear and compelling.
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Module 4 Video: Choose Concept - Choose and refine the winning concept based on feedback
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6
Develop: Identify your top suppliers and work on a prototype
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Here we will reach out to suppliers and start building a prototype.
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Module 5: Develop: Select suppliers and start developing the product
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7
Build the Plan: Build the business plan to map a profitable strategy
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We will work on your business plan to ensure that you have a profitable business model
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Module 6: Building your business plan
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8
CONGRATULATIONS!
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Thank you and Congratulations!
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Here's everything you get inside the Product Pathway
This is so much more than an online course. You'll be supported with group coaching and accountability to ensure that you succeed.
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6 modules of training
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6 weekly one hour group calls to ask questions and learn from others
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Templates such as concept writing, pricing, forecasting and Profit & Loss template
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A value of over $2000
Get your hands on these big bonuses
Plus you'll get
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1 hour private coaching call with Nicole de Larzac to provide feedback on your progress
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Private Facebook group for accountability and to ask for feedback
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A value of over $500
The Product Pathway is perfect for you if...
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You're just getting started - you have a product idea but you're not sure where to start or you don't yet have a product idea but have always thought of launching a product
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You have an offline business such as as retail store and want to launch a product to expand your business
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You have an online service-based business and want to offer products to further serve your clients
What makes the Product Pathway different?
- You'll be taken through a proven process that is used by large brands and multinational corporations.
- You'll implement a method of concept testing that helps identify the best ideas and how to improve them.
- You'll go through brand-building exercises that big companies use to build strong, magnetic brands.
- We work on developing your minimum viable product so that you can test and iterate and reduce overall time and costs.
- PLUS. you'll have personal guidance from your coach, Nicole, every step of the way, unlike other courses where you don't have access to the instructor.
Meet your guide
Product development and Marketing Coach
Nicole de Larzac
I'm Nicole de Larzac, a product development and marketing coach who helps aspiring entrepreneurs create products that sell so they can live a life of freedom and success.
I've been in marketing for most of my career, managing some big brands. I later wanted the flexibility to be with my newborn baby so I started a product business and grew it to $2 million in sales.
I sold that business and, since then, have been building – and growing – brands as a consultant and coach.
I’d love to help you break free from the 9 to 5 and carve out more time for what matters through a successful product based business.
Email
Here's what a few happy clients had to say
"The course material is very comprehensive"
"Nicole's expertise in the product development industry has taught me how to identify and validate my product ideas, how to confidently work through the stages and gates of product development, clarify my brand identity and write a business plan for success.
The Product Pathway course material is very comprehensive, so I'd recommend it to anyone that has a product idea that requires guidance, or to anyone that is considering adding physical products to an established business or service."
"A pleasant, wonderful coach who puts you at ease"
Nicole is a pleasant, wonderful coach who puts you at ease, and is flexible and also does not rush you to come to a decision, but in fact gives you suggestions. I would recommend the Product Pathway to other business owners who can't really decide which direction to take in their business.
"I now have a concept that I'm excited to launch."
“I took the Product Pathway as I wanted to successfully launch a product out of all the ideas I had. The course really made me dive deep to the core and think about different aspects of the product idea and launch. I now have a concept that I'm excited to launch. Nicole was super approachable, friendly, very helpful, very accommodating and knowledgeable. I would recommend this course to anyone looking to launch a product.”
Questions that might be popping up for you
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Do I have to have a product idea?
No! All you need is the desire to start a product business. In the first module, we'll help you brainstorm a list of product ideas and you'll realize there are no shortage of ideas!
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Is there any one on one support?
Yes, you'll get a one hour private coaching session with Nicole de Larzac, and you'll have time to ask your individual questions during the group sessions. Plus, you'll have support within the Facebook group.
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How much work is required each week?
The lessons are about 30-60 minutes. The weekly group calls are one hour long. It's recommended that you do the exercises in the workbook to maximize your results and this can take 1 to 5 hours per week depending on your efforts.
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What if I can't attend the live calls?
No worries! You'll get access to the call recordings and you can ask any questions in the Facebook group.
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I don't know if I have time for this?
You'll have lifetime access to the training materials. If you don't have time to complete the course within the 6 weeks, you can continue at your own pace after.
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Can I get help with finding suppliers?
Nicole has contacts within product development and marketing and you'll be able to get recommendations.
Time is of the essence. Here's why...
The course starts January 25th and won't start again for another few months.
It's the new year and this is the time to start something fresh.
E-Commerce is booming with over 40% growth in the U.S. in 2020 and is a $4 trillion global market. NOW Is the time to hop on this fast growing trend!
In a nutshell, you're getting
- 6 modules of training
- Weekly 1 hour group Q&A call for 6 weeks
- Templates such as concept writing, pricing, forecasting, and Profit & Loss templates
- A comprehensive workbook with exercises
- Lifetime access to the training
BONUSES:
- 1 hour private coaching call with Nicole de Larzac to provide feedback on your progress
- Private Facebook group for accountability and to ask for feedback
- Total value of over $2500
Keep me posted
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